วันพฤหัสบดีที่ 20 พฤษภาคม พ.ศ. 2553

Stop and Sell the Roses


Trivia Question: In what book will you find Manny Sanguillen, the American Society for the Propagation of Cavities, Shaquille O'Neill, the hot new CD Yanni at Niagara Falls, and a kitty litter box for Jabba the Hut? I'm willing to bet you'll never guess. I'm also willing to bet you'll be surprised, amused, and inspired by that very same book: Jim McCann's outstanding Stop and Sell the Roses.

Jim McCann, the easy-going and lovable "flower guy" who stars in his own TV ads, is arguably one of the great entrepreneurial success stories of our generation. But don't be fooled at how easy he makes it appear on television. McCann worked hard for his success and, like most other successful entrepreneurs, realized more than his share of failure as he built the organization that is now recognized worldwide as 1-800-FLOWERS. His story will astound and inspire you.

McCann's book, subtitled Lessons from Business & Life, is as enjoyable a read as you are likely to find in any business book of its kind. Within his 1-800-FLOWERS McCann has created a culture of fun in the workplace and he manages to create the same level of fun for his readers. His approach to the New Retail Paradigm will likely be modeled--to some extent--by every aspiring entrepreneur who reads this book. And in case you get carried away with the occasional bursts of laughter as you make your way through his witty and often laugh-out-loud narration, he will just as quickly silence you and bring you back to the harsh realities of entrepreneurial life with provocative statements like, "If you are an entrepreneur and you do not eat, breath, and live your business, you will very soon be an ex-entrepreneur."

Among the many lessons learned from his book, the one he stresses above all others--and the one that has stuck with me long after I finished reading it--is: first make a relationship, then do business. If you are inclined to read autobiographies of successful people as a way of gleaning some useful information to apply to your own life, Stop and Sell the Roses gets my highest recommendation.

As the name of the book implies, this book is more than simply a "how to" guide for business. It contains lessons from McCann's life and business that you will enjoy and benefit from for years to come. For those fans of the book--of which I am obviously one--we can only hope that as the retail paradigm continues to shift and 1-800-FLOWERS continues to lead the way, Jim McCann will bless his readers with a follow-up book in the near future.



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Stop and Sell the Roses Specifications


In less than a decade, former social worker Jim McCann turned a nearly bankrupt florist into a 0 million enterprise that dominates the field. Stop and Sell the Roses: Lessons from Business and Life is his brightly written story of 1-800-FLOWERS, the failing company he turned around through business savvy and personal insight. Weaving the tale of his firm's odyssey with observations on his own management style, McCann offers a prescription for success centered upon individualized customer interaction that encompasses everything up to and including the Net (where 1-800-FLOWERS now does 10 percent of its business). --Howard Rothman


Stop and Sell the Roses Overviews



Lessons from Business and Life

Everybody knows Jim McCann. He's the "flower guy," the CEO of 1-800-FLOWERS, who appears in all those terrific television ads. McCann is actually a unique corporate leader who in less than a decade took his company from the verge of bankruptcy to a 0 million business that ranks as the world's largest florist. Now in this upbeat, engaging book, McCann tells the amazing story of how he bootstrapped his way to phenomenal business success--and how you can do it too.

Forget the hard sell, the killer instinct, the power suit, and the iron handshake. If you want to make a business take off these days, you need to base it on relationships--warm, real, human contact with the people you work with and sell to. McCann says it best: "Like all human relationships, business involves a need to make contact. Satisfy that need and the money will follow."

In Stop and Sell the Roses, McCann shares the secrets he learned along his unique road to success, a journey that began in one of New York's toughest neighborhoods and resulted in a multimillion-dollar business. Learn from McCann how to:


Build invaluable loyalty through emotional bonds
Pick the technology that frees up your creative time
Harness the awesome power of the brand
Prepare for crunch times and stay tough when business is slow
Make money on the Internet by reaching beyond the computer screen
Hire passionate people
Leap-frog from job to job with an eye to your long-term success

And much more!

Funny, insightful, brimming with McCann's irresistible wit and street-smart wisdom, this is a business book like no other you've ever read--a book that will make you laugh as it gives you the tools you need to build your own winning business today.



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